Hi, I'm Yue 👋, a product designer creating thoughtful, scalable solutions that balance user needs with technical and business goals.

Digital Product

Based in London

5 Years of Experience

Redesign & Optimisation

Product Tile Redesign

Delivered an 11% uplift in conversion worth £520k annually.

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0 to 1 Product

Vero Banking App

Banking made simple, for the modern world.

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0 to 1 Product

Product Set Builder

Streamlined discovery flow to improve UX and raise AOV.

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Redesign & Optimisation

Department Landing Page

Boosted cart size by 97% and conversions by 21%.

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Design System

Liberty Design System Rebuild

Powering 20,000+ pages with scalable, adaptable design.

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0 to 1 Product

Global Sequencer

Interactive sound sampler and remixing tool.

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